Ready to Turn Google Ad Grants into Real Impact?
Take the complexity out of setup, compliance, and optimization—so you can amplify your mission with free Google Ads.
Eligibility Assessment & Grant Application
Extensive Keyword Research
30 Days of Campaign Optimization
TechSoup & Google for Nonprofits Setup
Ad Creation & Copywriting
Looker Studio Dashboard
Google Ads Account Configuration
Conversion Tracking
Google Analytics 4 Setup
Freeing Up Your Team’s Time
Avoiding the day-to-day grind of managing keywords, ads, and performance—especially for nonprofits with limited staff.
Our done-for-you approach handles every technical detail, so your team can invest more energy in programs and fundraising.
Adapting to Policy Updates
Staying informed about evolving Ad Grants rules and making sure your account meets new guidelines.
We track Google’s policy changes in real time, proactively adjusting campaigns to keep you compliant and effective.
Maximizing Your $10k Budget
Using the full monthly grant without running out of eligible traffic or spending on irrelevant clicks.
We align your campaigns with all possible angles—brand awareness, donor outreach, event promotion—so you get the most from every dollar of ad credit.
Keeping Campaigns Engaging
Regularly refreshing ads and adapting to changing missions, events, or seasons so campaigns don’t become stale.
We continuously review and update campaigns—adjusting bids, experimenting with new keywords, and fine-tuning ad copy to maximize results.
Targeting the Right Audience
Finding and bidding on the most relevant keywords, while avoiding wasted spend on broad or irrelevant terms.
We conduct in-depth keyword research and use negative keywords to ensure you only pay for high-value clicks from people who care about your cause.
Laying a Solid Foundation
Ensuring proper enrollment in Google for Nonprofits, verifying charitable status, and meeting eligibility requirements.
We navigate the entire setup, from TechSoup validation to grant application, so you can start strong.
Achieving Consistent Performance
Meeting Google’s click-through rate (CTR) requirements and ensuring ads stay relevant over time.
Through ongoing optimization—like refining keywords and ad copy—we keep your account compliant and hitting performance targets.
Tracking Meaningful Results
Accurately measuring donations, volunteer sign-ups, or event registrations through Google Ads and GA4.
Our team sets up robust conversion tracking, so you can see exactly how your ads drive real-world outcomes.
Who Qualifies for Google Ad Grants?
Unlock up to $10,000 a month in free ads with Google Ad Grants—if your nonprofit meets Google’s criteria. Here’s a quick rundown of the requirements and how we can guide you.
1. Valid Nonprofit Status & Enrollment
-
Must be officially recognized as a charity in your country.
-
Enroll in Google for Nonprofits (requires TechSoup or local partner validation).
2. Website & Policy Compliance
-
Have a functional, content-rich website meeting Google’s quality standards.
-
Agree to Google’s nondiscrimination policy and guidelines
3. Performance Standards
-
Maintain sufficient click-through rates (CTR) each month.
-
Regularly update and optimize your ads to stay within compliance.
Understanding the Google Ad Grants Program
Google Ad Grants is a powerful initiative under the Google for Nonprofits umbrella that offers eligible charitable organizations up to $10,000 per month in free Google Search advertising. Essentially, it allows nonprofits to reach a wider audience—whether that’s potential donors, volunteers, or community members seeking support—without having to spend any of their own budget on ads.
By harnessing the same Google Ads platform that businesses use, nonprofits can promote their causes, spread awareness, and drive real-world impact at scale.
Beyond the advertising credit itself, the Google Ad Grants program also provides valuable resources—like training and support—to help nonprofits maximize their campaigns. With the right strategy, these funds can generate substantial online visibility, lead traffic to key landing pages (e.g., donation, volunteer sign-up, or program information), and ultimately strengthen the organization’s ability to fulfill its mission. The only requirement is that nonprofits meet Google’s eligibility criteria and maintain compliance, which primarily includes holding a valid charitable status and adhering to key guidelines around ad relevance and performance.
Before anything else, we verify your nonprofit status and guide you through enrolling in Google for Nonprofits, typically through TechSoup or a local validation partner. This involves:
-
Confirming Charitable Status: Ensuring your organization’s paperwork meets Google’s legal requirements.
-
TechSoup Verification: If needed, we’ll walk you through TechSoup’s validation process, which can sometimes feel complex.
-
Google for Nonprofits Setup: Once verified, you’ll gain access to the suite of Google for Nonprofits tools—including Ad Grants.
Why This Matters:
Having the right credentials from the start helps avoid delays, ensuring Google recognizes you as an eligible nonprofit so you can move quickly into the next steps.Your Journey Begins Here
-
Once you’re officially part of Google for Nonprofits, we help prepare and submit your Google Ad Grants application. We also configure or refine your Google Ads account to align with the program’s specific guidelines.
-
Application Prep: We’ll gather the necessary information and ensure your organization adheres to Google’s compliance rules (like having a functional website and agreeing to their policies).
-
Ads Account Configuration: If you already have a Google Ads account, we optimize its settings; if not, we create one, making sure it meets the technical criteria for Ad Grants (such as maximum bid constraints and account structure best practices).
Why This Matters:
A properly structured Google Ads account is crucial for meeting initial program requirements and avoiding common pitfalls, like disapproved ads or policy violations.Laying the Foundation for Success
-
This phase is all about tailoring the grant to your nonprofit’s unique objectives—whether that’s increasing donations, recruiting volunteers, raising awareness, or promoting events.
-
Goals & KPIs: We collaborate with you to define clear goals and Key Performance Indicators (KPIs).
-
Target Audience & Messaging: We identify your ideal audiences based on location, interests, or demographics, and craft messaging that resonates with them.
-
Keyword Deep Dive: Using research tools, we compile a robust list of relevant keywords that people actually use when searching for causes like yours. We also define negative keywords to filter out irrelevant clicks.
-
Ad Copy Creation: Our copywriting team crafts compelling text ads that highlight your mission and comply with Google’s rules.
Why This Matters:
Strategic planning ensures you make the most of the $10,000 monthly budget, driving the right visitors to the right landing pages.Crafting a Winning Game Plan
-
With the strategy and keywords locked in, we structure your campaigns in the Google Ads platform and prepare everything for launch.
-
Campaign Setup: We organize ads, ad groups, and extensions (like sitelinks) to maximize visibility and quality scores.
-
Targeting & Scheduling: We apply location targeting, dayparting, or other parameters to reach the right people at the right time.
-
Account Compliance Checks: Before launching, we conduct a final pass on compliance—ensuring your ads align with Google’s guidelines on relevancy, CTR thresholds, etc.
Why This Matters:
A meticulous setup and compliance review reduce the risk of policy violations or wasted ad spend. Your ads go live primed for performance.Time to Go Live
-
Launching the ads is just the beginning. To keep your account healthy and effective, we monitor performance data and fine-tune your strategy.
-
Routine Performance Checks: We track clicks, CTR, conversions, and cost per conversion.
-
A/B Testing: Testing different ad headlines, landing pages, or calls to action to see what resonates.
-
Keyword Expansion & Refinement: We discover additional high-potential keywords and remove underperforming ones.
-
Compliance Maintenance: We help you maintain Google’s required minimum CTR and follow any policy updates.
Why This Matters:
Continuous optimization improves your results, ensuring every advertising dollar (even free) is used to expand your nonprofit’s impact.Fine-Tune & Thrive
-
If you choose our ongoing management service, we’ll deliver regular updates on performance and strategy.
-
Comprehensive Data Insights: Our reports detail how your campaigns are performing and the metrics that matter—like conversions and new visitors.
-
Strategic Guidance: We recommend refinements or new initiatives based on the data and evolving goals.
-
Hands-Off Management: We handle all technical tasks, from compliance checks to launching new campaigns.
-
Personalized Check-Ins: We’re always available to answer questions or adjust focus.
Why This Matters:
Having expert support and data-driven insights helps you adapt quickly to policy changes and performance trends—so you see real benefits from your ad budget every month.Stay Supported, Stay Informed
-
About
info@adgranted.com
+385 99 785 5352
AdGranted by
Conflorens d.o.o.
Blanje 65, 10000 Zagreb, Croatia
Links
Terms and Conditions
Privacy Policy
© 2025 by Conflorens d.o.o.